PCLN Priceline, Inc.

PCLN (Priceline, Inc.)

• Entry Price: $150.24
• Risk Level: 8
• Profitability Level: 8
• 1year Target Price: $180
  

  Despite the recession, consumers are still demanding for summer leisure travel but at a more manageable price. Priceline has offered the ability for many families to take their summer vacation at deep discounted prices. As a result online booking on Priceline.com has risen by13% to $2.38 billion increasing revenue to 17.5% to $603.7 million. Priceline said it expects the value of its travel bookings to increase in the third quarter by 20 percent.

  With reported second-quarter earnings increasing by 35%, income reached $25 million compared to $13.8 million last year. Priceline’s better than expected earnings price of $2.02 per share beat Wall Street analyst’s forecasted price of $1.79 per share.

  Beating analysts forecasted figures by.22 cents and improving conditions in the economy makes Priceline.com a hot stock to buy.